TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (2023)

TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (1)

  • November 8, 2019

TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (2)

In this edition of The TurboTenant report, we will be focusing on the best places to buy an investment property in North Carolina. Five towns made our list: Charlotte, Greensboro, Durham, Raleigh, and Fayetteville. We curated data from studies on the best places to buy an investment property, median sale prices, and proprietary TurboTenant data. The TurboTenant Data includes stats on the average number of leads a rental property received, as well as the average number of days on the market. These two points will help an investor determine the strength of the rental market, as well as estimating potential vacancy rates.

North Carolina is the 28th largest state by area, and the 9th most populous. It has a long and deep history and was one of the 13 original colonies. The state’s motto is “First in Flight” named for the famous Wright brothers who flew the world’s first airplane in 1903 in North Carolina’s Outer Banks. North Carolina has a wide variety of landscapes and elevations. Mount Mitchell is the highest peak east of the Mississippi River at 6,684 feet and on the east side of North Carolina, you have the Atlantic coastal plains.

It’s no wonder North Carolina is the 6th most visited state. It’s got breathtaking beauty, a moderate climate, and world-class sports and recreational offerings. Let’s take a look at the best places to buy rental investment property in the Tar Heel State.

#5: Fayetteville, NC

Fayetteville is best known as the home of Fort Bragg, a major U.S. Army installation northeast of the city. Fayetteville has received the “All-American City” award three times from the National Civic League. Fun fact: Babe Ruth hit his first home run in Fayetteville, earning his nickname “Babe.” Home values have increased 1.6% year over year, employment growth isn’t far behind with a 1.3% growth rate. The median sale price is just over 100k and rents are strong with an average of $783. With as little as 11 days on the market and 36 leads per property, we think Fayetteville hits a home run when it comes to rental investment properties.

TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (3)

  • Population growth: 0%
  • Employment growth: 1.3%
  • Increase in home values: 1.6%

Median Home Price: $110k

Average Rent: $783

Average Number of Leads per Property:36

Number of days on the rental market: 11

#4: Raleigh, NC

Raleigh is the state capital and the second-largest city after Charlotte, another town on our list. Raleigh is known as the “City of Oaks” after the quaint oak-lined streets in the center of the city. It is the home of North Carolina State University and part of Research Triangle Park, the United State’s largest research park, along with Durham and Chapel Hill. Raleigh has endless activities and attractions: you can attend a concert, it boasts the most music in N.C, attend a sporting event or enjoy their highly-rated cuisine at a cute restaurant on an oak-lined street. Home values in Raleigh have increased 5.2% year over year, the median sale price sits just below $270k. Rents, leads and days on market are strong at $1180, 29, and 13 respectively.

TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (4)

  • Population growth: 2%
  • Employment growth: 1.7%
  • Increase in home values: 5.2%

Median Home Price: $269k

Average Rent: $1180

Average Number of Leads per Property: 29

Number of days on the rental market: 13

#3: Durham, NC

Durham is the core of the four-county Durham-Chapel Hill Metropolitan Area. It is home to Duke University and North Carolina Central University. As mentioned above, it is also part of Research Triangle Park. Durham has a thriving start-up scene and award-winning eateries. In the Bull City, home values have increased by 11.7% year over year, population growth is impressive at 4.2% and employment growth has inched up by 1.4%. With an average of 20 leads per property and an average of 16 days on the market, you’d be bullish not to buy a rental investment property is Durham.

TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (5)

  • Population growth: 4.2%
  • Employment growth: 1.4%
  • Increase in home values: 11.7%

Median Home Price: $271k

Average Rent: $1163

Average Number of Leads per Property: 20

Number of days on the rental market: 16

#2: Greensboro, NC

Greensboro is the 3rd most populous city in North Carolina and is located in the heart of the state. Greensboro by the numbers: over 500 restaurants, 135 attractions, 88 accommodations, and 8 craft breweries. Its growth and home value numbers are impressive as well. Home values have increased by 7.8%, population growth by 1.7% and employment has increased by 1% year over year. Properties in Greensboro get an average of 58 leads, our highest on the list. It also has the least days on the market coming in at 9. The median sale price sits at $170k with an average rent coming in at $853.

TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (6)

  • Population growth: 1.7%
  • Employment growth: 1%
  • Increase in home values: 7.8%

Median Home Price: $170k

Average Rent: $853

Average Number of Leads per Property: 58

Number of days on the rental market: 9

#1: Charlotte, NC

Charlotte is the most populous city in North Carolina with just under a million people. It is home to two professional sports teams, the Carolina Panthers (NFL) and the Charlotte Hornets (NBA). If you are a NASCAR fan, Charlotte is where you want to be. The Queen City houses the NASCAR Hall of Fame. Charlotte also reigns over the best places to buy a rental investment property list with an 11.9% home value increase, a population growth of 3.7%, and employment growth of 2.7%. Leads and days on market are strong as well at 24 and 10.

TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (7)

  • Population growth: 3.7%
  • Employment growth: 2.7%
  • Increase in home values: 11.9%

Median Home Price: $260k

Average Rent: $1294

Average Number of Leads per Property: 24

Number of days on the rental market: 10

Once you’ve landed the perfect investment property in a good location, TurboTenant can help take your landlording into the digital world by streamlining the rental process with easy and free online rental applicationsas well as thoroughtenant screeningso you can find the best renter for your property.

About the TurboTenant Report

The TurboTenant Report analyzes data from active listings across all 50 states, as well as third party real estate, population and employment growth data. Our goal with the TurboReport is to empower seasoned and novice investors to make wise purchasing decisions when purchasing a rental investment property. For more information or custom data requests, please contact[emailprotected].


In order to determine the best cities to invest in each state, we curated data from a number of reputable sources as well as using TurboTenant proprietary data. Our main city selections were taken from astudythat evaluated four main factors for each city: employment growth, population growth, increase in home values and rental yield. We combined that with TurboTenant data on the average rent price, the number of rental leads per property, as well as the average number of days the rental stays on the market.

We also included an honorable mention where applicable. They are pulled from thisstudyon the best places to invest in every state. These were determined using Zillow’s Buyer-Seller Index and Zillow Home Value Forecast, and AreaVibes’ Livability Score. Other methods for determining honorable mentions include using TurboTenant proprietary data to determine which cities return the best rental investment R.O.I. using data points including days on market, the number of leads per property, and average rent price.

DISCLAIMER:TurboTenant, Inc does not provide legal advice. This material has been prepared for informational purposes only. All users are advised to check all applicable local, state and federal laws and consult legal counsel should questions arise.


TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (9)

Krista Reuther

Krista is the Senior Content Marketing Writer at TurboTenant where she writes data-driven, actionable articles to help landlords and renters alike. With decades of writing and editing experience, she’s produced top-quality content across various industries, including real estate, SaaS, and survey design/implementation.

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TurboTenant Report: The Best Places to Buy Rental Investment Property in North Carolina (16)


Which city has the highest rental yield? ›

Significant increase in rental yields

As of the end of Q1 2023, Bengaluru has the highest rental yield among the top 7 cities, at 4.1%, followed by Mumbai at 3.9%. Prior to the pandemic, Bengaluru had the highest rental yield at 3.6%.

What TurboTax do I need for rental property? ›

TurboTax Premier is designed for investments and rental property, whether a landlord has 1 rental property or a portfolio of multiple properties.

Is North Carolina a good place for real estate? ›

With the increasing demand for both rental and investment properties, North Carolina has become a hotspot for investors worldwide. It stands as one of the best places to invest in North Carolina real estate, with cities like Raleigh, Charlotte, and Winston Salem attracting significant attention.

How much profit should you make on a rental property? ›

While 10% is a good target, you may be able to make more depending on the property and the rental market. Ultimately, it's up to you to decide how much profit you want to make on a rental property.

What is the 2 rule for rental properties? ›

2% Rule. The 2% rule is the same as the 1% rule – it just uses a different number. The 2% rule states that the monthly rent for an investment property should be equal to or no less than 2% of the purchase price. Here's an example of the 2% rule for a home with the purchase price of $150,000: $150,000 x 0.02 = $3,000.

What rental property makes the most money? ›

What Is the Most Profitable Type of Income Property? Normally, properties in which a large number of tenants can reside will offer the most profit potential. Such properties include apartment buildings or complexes and office buildings.

Which is the best location for property investment? ›

Bangalore, Delhi-NCR (around the Dwarka Expressway), Gujarat's GIFT City, Pune - especially in Kothrud, Hyderabad, and Chennai are some of the best cities for real estate investment in India. Bengaluru: Bengaluru's population and economy are expanding, and the city is home to many digital start-ups.

What are most profitable rentals? ›

High-Tenant Properties – Typically, properties with a high number of tenants will give the best return on investment. These properties include RVs, self-storage, apartment complexes, and office spaces.

How does the IRS know if I have rental income? ›

Schedule E (Form 1040) is used to report income and loss from a rental property to the IRS each year. Most investors use “cash basis” accounting, which means that rental income is recorded when it is received and that expenses are deducted when the bills are paid.

What expenses can be deducted from rental income? ›

These expenses may include mortgage interest, property tax, operating expenses, depreciation, and repairs. You can deduct the ordinary and necessary expenses for managing, conserving and maintaining your rental property. Ordinary expenses are those that are common and generally accepted in the business.

Can you deduct expenses on a rental property that is not rented? ›

If the house is not being rented, there are still many deductions available. Maintenance and repairs are deductible. Additionally, marketing expenses for the rental are deductible as well. Marketing costs include any expenses associated with renting out the home.

Is North Carolina investor friendly? ›

North Carolina: Best state for large portfolio investors

North Carolina is a great state to build and expand a portfolio because while property prices are at a premium, returns are also above average on short-term and long-term rentals.

Is North Carolina landlord friendly? ›

Is North Carolina Landlord-Friendly? Yes, North Carolina is landlord-friendly, especially given that evictions can be immediate in certain circumstances, and no notice is required to enter the property.

Where is the best and cheapest place to live in North Carolina? ›

But one North Carolina town topped the list in a breakout category: Best Affordable Place to Live in the U.S. That honor goes to Hickory, NC. The town in Catawba County has a population of around 44,000 and sits northwest of Charlotte, at the foot of the Blue Ridge Mountains, between Charlotte and Asheville.

What is considered a good rental investment? ›

Generally, a good ROI for rental property is considered to be around 8 to 12% or higher. However, many investors aim for even higher returns. It's important to remember that ROI isn't the only factor to consider while evaluating the profitability of a rental property investment.

What is the 2% rule in real estate? ›

What Is the 2% Rule in Real Estate? The 2% rule is a rule of thumb that determines how much rental income a property should theoretically be able to generate. Following the 2% rule, an investor can expect to realize a positive cash flow from a rental property if the monthly rent is at least 2% of the purchase price.

What is the 2% rule? ›

The 2% rule is an investing strategy where an investor risks no more than 2% of their available capital on any single trade.

What is the 4 3 2 1 rule in real estate? ›

4-3-2-1 rule

The front quarter of the standard site receives 40% of the total value. The second quarter receives 30% of the total value. The third quarter receives 20% of the total value; and the rear quarter receives just 10% of the total value.

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