How to buy gift cards in bulk for your business (2023)

Back to articles


6 min read

(Video) This Is Where I Buy Discount Gift Cards When Doing Amazon FBA Arbitrage Online Retail

Gift cards are one of the best incentives you can offer to your employees or customers. They give them a tangible and personalized reward they’re bound to appreciate. And buying your gift cards in bulk makes good business sense, especially if you work at an enterprise-level or multinational company that is distributing a high volume of gift cards to various brands at scale - whether it be for employee incentives or customer acquisition purposes.

(Video) 7 Steps to Start Selling Gift Cards for a Local Business

Reasons to Buy Gift Cards in Bulk Quantities

Buying gift cards in bulk helps you maximize the impact of your company incentives for employees or promotional programs for customers. Bulk eGift card orders allow you to send rewards with prepaid cards from major retailers that can instantly be redeemed for products or services. But most importantly, you’ll get major cost savings from buying your gift cards in large orders.

Runa makes it easy to buy and distribute gift cards at scale. Our customers get access to our exclusive catalog with over 1,000 major brands. Talk to us to get the full scoop on how it works.

Bulk gift cards are an inexpensive rewards option.

Purchasing gift cards in bulk tends to be a far less expensive choice for corporate gift card programs and incentives in comparison to the alternatives, especially for large corporations with tons of recipients.. Sending out eGift cards instead of physical gifts is especially cost effective for companies with global offices. And eGift cards eliminate packaging and postage costs, in contrast to mailing physical gift cards or actual gifts, where the shipping fees can add up quickly.

It’s worth noting that with Runa’s gift card management software, there’s another way you can save big. For even more savings when sending your gift cards through your Runaaccount, When the gift cards you purchase through Runaare not redeemed by their recipients by the expiration date, the unclaimed value is automatically sent back to you. So nothing goes to waste -each and every dollar you spend through Runagoes toward increasing your employee or customer engagement.

Mass appeal - everyone loves gift cards

It can be difficult to find incentives that please everyone, but gift cards are about as close as you can get without giving someone cold hard cash. With Runa, each gift card recipient can choose from over 1,000+ major retailers, so they can buy from their favorite stores (using Starbucks or Amazon gift cards, for example). This level of flexibility gives recipients even more motivation to participate in customer promotions or other types of incentive programs. And Runa’s expansive catalog allows you to incentivize people around the world, with access to brands in over 26 countries.

How gift cards can help boost your bottom line

Once you’ve got a proven incentive program in place, sending out gift cards in bulk quantities allows you to scale your promotions and increase your return on investment.. If your sales or marketing team is trying to inspire customers to take a certain action or purchase a specific product, pushing a gift card reward is an impactful way to increase your conversion rate. And after you’ve tested a gift card campaign on a small scale and you’re ready to take it to a bigger stage, buying gift cards in bulk will give you the foundation you need to ramp things up.

In corporate incentive programs, when you send gift cards to reward employees for their hard work, those seemingly small tokens of appreciation can go a long way. Sending eGift cards to all your employees after performance milestones or the completion of big projects helps them feel recognized for their contributions. In the long run, these types of gestures increase employee happiness, which leads to improved performance, and, in the end, that typically translates to better business results.

Bulk Options for Buying Gift Cards

Bulk gift card orders empower you to run more effective incentive programs by enabling you to scale your distribution.

(Video) Best gift card seller online , How to buy gift cards at discounted price , Dark web gift card vendor

Using the Runaplatform, it’s easy to bulk order gift cards and send them out automatically. To learn more about how you can get started with Runa, click here tostart sending gift cards in bulk.

Bulk gift card pricing - fair and reasonable

Generally speaking, the bigger the bulk order you’re placing, the better the discount you’ll get from a provider. For companies that need a branded look for specialized promotions, customized bulk orders for your gift cards may add to the cost. That’s why Runa is the preferred partner for companies placing bulk gift card orders - as a Runacustomer, you get access to the best deals, and we don’t surprise you with any hidden fees.

Types of gift cards you can buy in bulk

Many major retailers have gift card have website features - sometimes even APIs - that allow you to order gift cards in bulk. But the downside with that purchasing method is that your gift cards might be hit or miss depending on your audience.

That’s why customers love Runa’s select card feature, which allows recipients to choose which brand they want to spend their gift card on. To hear more about how it works, get a demo of Runa.

Bulk buying options for gift cards

It’s critical to choose a trusted source for your corporate gift card program to be sure your employees and customers don’t fall victim to gift card fraud. With Runa, you don’t have to worry - we take privacy and security which has earned the trust of major brands like Vodafone, Sodexo, and Perkbox.

If you have a global workforce, you’ll need to be even more selective about who you choose as your gift card provider. Instead of wasting time and money on gift card program logistics and communications, Runa can instantly send your rewards to recipients in multiple countries so you can recognize more of your employees.

Buying and Distributing Gift Cards in Bulk

Gift cards are used by companies to incentivize both employees and consumers. For employees, eGift cards are a perfect gift for those who reach their monthly quotas or provide excellent customer service. For customers, eGift cards are a great way to encourage users to leave a review online or to purchase a new product.

Gift cards for employees

In addition, sending a gift card is a nice gesture for individuals who reach performance goals or receive an award at a company-wide event. Digital gift cards let employees purchase their own reward for a more personalized incentive.

(Video) How to generate bulk Shopify gift cards? (Shopify Giftcards Maker)

Using Runa, you can monitor your corporate gift program to see which rewards have been redeemed, which major retailers are most popular among your employees, and which of your departments receive the most rewards. Regular incentives with digital gift cards can also be part of your corporate benefits program.

Gift cards for consumers

Both eGift cards and physical gift cards can be valuable marketing tools for your business for customer acquisition and retention and to build loyalty. Gift cards can incentivize potential new customers to purchase your products, or they can even encourage your existing customers to participate in user research studies. Some companies use gift cards for their customer appreciation programs, which help solidify corporate reputations and enhance customer relationships. Gift cards are a great alternative to cash rewards or cashback programs because they provide recipients with a valuable reward that they can redeem at their favorite store.

How to buy physical gift cards in bulk

Many companies use physical gift cards, which can be obtained directly from major retailers or through a bulk order from a wholesale distributor. While physical gift cards may be appropriate for smaller companies, larger corporations save more money with digital gift cards.

Physical gift cards versus digital cards

Most large corporations prefer digital delivery to save time and money. By signing up as a Runacustomer, your HR department can send eGift cards to 100 people or 100,000 with just a few clicks, and you’ll get access to tracking services included for valuable data insights. Physical gift card purchases can be more cumbersome for large companies, as they require more time and resources to give employees the same reward that they’d receive from an eGift card.

Buying bulk physical gift cards from a store

Most major retailers sell physical gift cards, but unfortunately they very rarely offer discounted gift cards on bulk orders. And off course your company is also on the hook for added costs like packaging, printing, and postage to get them delivered, with additional costs for recipients who are overseas.

However, with Runayou can skip the trip to the store, saving valuable time for your HR and marketing teams while delivering customized incentives for both employees and customers. Runacustomers have the ability to purchase virtually any amount of bulk gift cards right from your computer, and not to mention, with the best ratesavailable.

Online security for digital gift card programs

Security is a top concern for corporations, and you need a trusted provider to help you manage your employee incentive or consumer reward programs. Runa is proud to power gift card services for well-known companies around the world, like Vodafone and Sodexo. Our online ordering and engagement tracking gives businesses a secure way to order gift cards without thinking twice.

Buying your digital gift cards in bulk from Runa

Runa’s gift card management software offers the most efficient and effective way to place bulk gift card orders online.Your gift recipients get an instant reward that they can use to purchase a personalized incentive, and your company can monitor your rewards program online with real-time insights that give stakeholders instant data about the ROI of your corporate programs.

(Video) How to get more customers and grow your business with a reward & incentive strategy

Request a demo today to see how Runamakes it easy to bulk order digital gift cards.



How to buy gift cards in bulk for your business? ›

One of the easiest ways to buy gift cards in bulk is to simply purchase the multi-packs available at Online B2B websites. I always suggest the use of online b2b websites whenever I see someone strugelling with wholesale buying.

How to make physical gift cards for my business? ›

Setting up physical gift cards

This may be your POS system provider, a merchant bank or a third-party gift card vendor. Look for a provider that offers custom options so you can use your branding and make the gift card appealing to customers. Choose a provider, then design and order cards.

Is it cheaper to buy gift cards in bulk? ›

Reasons to Buy Gift Cards in Bulk Quantities

Bulk eGift card orders allow you to send rewards with prepaid cards from major retailers that can instantly be redeemed for products or services. But most importantly, you'll get major cost savings from buying your gift cards in large orders.

How much money do companies make on unused gift cards? ›

Chipotle's annual report gives us some insight into how beneficial gift cards can be for big companies: The chain claims that, on average, 4% of its gift cards are never redeemed. That means that the company gets to pocket $1 out of every $25 gift card purchase at virtually no cost.

How do I get customers to buy gift cards? ›

There are 5 Major Things You Can Do to Increase the Number of Gift Cards You Sell.
  1. Display them! Start by making sure your gift cards are visible in your store. ...
  2. Use them for refunds! ...
  3. Use them for promotions! ...
  4. Use them as charitable donations! ...
  5. Make them pretty! ...
  6. Last but not least…..

Are gift cards tax deductible for a business? ›

GIFT CARDS AND CERTIFICATES: Gift cards and gift certificates areconsidered taxable income to employees because they can essentially be used like cash. The cost of the gift card is fully deductible to the business, but you must withhold taxes from the employee's pay for these gifts.

Can you write off gift cards as a business expense? ›

Can you write off gift cards on your taxes? No, gift cards and gift certificates don't count as a tax-deductible expense, even if you're giving them as a gift to a client. In addition, any cash (or cash equivalents) count as taxable income for the recipient.

Can you sell gift cards for full price? ›

Bottom line. You can easily turn gift cards into cash (or more desirable gift cards) through reputable sites like Raise and CardCash. The site you choose will depend on the ease of sale and the type of gift card you have. You won't get full value for it, but that's still better than letting a gift card go unused.

Which gift cards have the highest resale value? ›

For example, WalletHub found that the average resale value for a $100 gift card was highest among Visa, American Express and MasterCard gift cards — the highest resale value for retail gift cards included American Airlines, Costco, eBay, the Apple Store and Ikea.

Which gift card has the highest selling rate? ›

The top 10 gift cards with the highest resale rates in Nigeria right now are:
  • Google Play Gift Card.
  • Steam Gift Card.
  • Razer Gold Gift Card.
  • eBay Gift Card.
  • Sephora Gift Card.
  • American Express AMEX Gift Card.
  • Nordstrom Gift Card.
  • Nike Gift Card.

Is selling gift cards a good business? ›

Gift cards make you instant money for your business. This is because it works on the buy now use later model. Customers pay upfront for the good or service to be used at a later date. The additional bonus for retailers and service providers in this model is that many gift cards won't get cashed in.

Is there profit in selling gift cards? ›

There's zero profit loss involved

When a gift card is sold, stores receive an instant increase in cash flow. The full value of a card purchase goes directly to the retailer regardless of whether or not it is spent. In some states, you may be able to keep those funds on abandoned, unredeemed gift cards.

How many billions are on unused gift cards? ›

The report said there is as much as $21 billion of unspent money tied up in unused and lost gift cards.

How can I increase my gift card sales? ›

Here are 7 pointers to help you market your gift cards and maximize sales.
  1. Increase their in-store visibility. ...
  2. Cross-merchandise them with relevant items. ...
  3. Motivate yourself and your associates to proactively market them in-store. ...
  4. Market them across multiple channels. ...
  5. Create gift cards around specific themes or events.
Sep 20, 2022

How do companies make money selling gift cards? ›

Companies can produce gift cards yourself but more than likely, they partner with a gift card distributor. These distributors don't charge all that much for the work. The cards themselves cost a few cents and companies will usually pay a very small percentage of the sale or a fixed price for use of the card.

Where can I sell a gift card and get paid instantly? ›

With that in mind, here are the top platforms where you can sell gift cards for PayPal cash instantly (or nearly instantly).
  • PayPal Zettle. You can sell your gift cards to PayPal for cash through the PayPal Zettle app. ...
  • CardCash. ...
  • CardSell. ...
  • Raise. ...
  • Craigslist. ...
  • ClipKard. ...
  • GiftCash. ...
  • Reddit.
Apr 28, 2023

Can I create my own business cards? ›

To make your own business cards at home for free, use a free design app such as Canva to create your card, then print it on your own printer. You'll just need to purchase quality cardstock to print on.

Are physical business cards worth it? ›

Conclusion. Both paper and digital business cards are excellent when it comes to sharing your contact details and making a lasting impression. Both the cards have their own advantages and disadvantages for businesses. Their use will depend on your branding strategy.

Can you make business cards with cardstock? ›

Classic business cards are printed most commonly on 14-point cardstock (thick), 16-point cardstock (thicker), and 100 lb. gloss cover (thin). These are the 3 most common kinds of paper used to print classic business cards.


1. make 5k to 10k daily buying and selling gift cards, gift cards arbitrage, how to buy gift cards.
(Big Classroom)
2. Create Gift Cards in Bulk w/ | Store Credit & Gift Card solutions for your online brand
(Rise ai)
3. Buy Bulk Gift Cards - Save Money
4. Buy Amazon Gift Card 30% off in China
(Rain's Universe)
5. Earn Money Flipping Gift Cards - Super Easy Method
(Edward Carreno)
6. Make money buying and selling gift cards, gift card arbitrage,how to buy gift card, sell gift cards
(Big Classroom)
Top Articles
Latest Posts
Article information

Author: Geoffrey Lueilwitz

Last Updated: 08/11/2023

Views: 6022

Rating: 5 / 5 (60 voted)

Reviews: 83% of readers found this page helpful

Author information

Name: Geoffrey Lueilwitz

Birthday: 1997-03-23

Address: 74183 Thomas Course, Port Micheal, OK 55446-1529

Phone: +13408645881558

Job: Global Representative

Hobby: Sailing, Vehicle restoration, Rowing, Ghost hunting, Scrapbooking, Rugby, Board sports

Introduction: My name is Geoffrey Lueilwitz, I am a zealous, encouraging, sparkling, enchanting, graceful, faithful, nice person who loves writing and wants to share my knowledge and understanding with you.