Did they change peanut butter Twix? | - From Hunger To Hope (2023)

Peanut Butter Twix, originally known as Raider in Europe, is a candy bar made by Mars, Incorporated and it consists of a cookie layer, caramel layer and peanut buttery cream. The bar was launched in the UK and other European countries in 1967. In the United States and Canada, Peanut Butter Twix was first introduced in 1994.

Since then, fans have been curious whether or not Peanut Butter Twix has changed. Questions about the candy bar’s ingredients have been popping up all over the internet; this brings us to the obvious question—has Peanut Butter Twix changed? In this article we will explore exactly that: what ingredients are used in this classic treat today and how have they evolved over time. We’ll also look at customer reviews across different decades to see if people still love the classic peanut buttery goodness of Peanut Butter Twix just as much as they used to.

History of Twix

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Twix is a brand of chocolate bar made by Mars, Inc., consisting of a cookie layered with caramel and coated in milk chocolate. It was introduced in the United Kingdom in 1967 and first marketed in the United States in 1979. Since its initial launch, the Twix brand has gone through many changes, and it is likely that you’ve noticed some changes in the taste over the years. Let’s explore the history of the Twix bar.

Origin of Twix

Twix is a chocolate bar made by Mars, Inc., consisting of a biscuit finger, topped with caramel and coated in milk chocolate. First produced in the United Kingdom in 1967, Twix were launched across the world soon after. The brand name Twix is an amalgamation of the words ‘twin’ and ‘sticks’: two biscuits placed side-by-side with caramel between them.

Twix was initially introduced as a 45g slice and also came with an original Golden version which had a different, lighter tasting recipe. The weight has since been increased to 58g – still featuring the classic biscuit base covered in caramel and coated with milk chocolate.

The types of Twix bars have changed over time to keep customers engaged – dark chocolate was added to the range (later removed), mint flavoured twix was launched, fruit flavour additions appeared (Strawberry, Tropical etc.) but one type that remains hugely popular is peanut butter twix which was introduced in 1992 much to the delight of peanut butter fans across America!

How Twix Changed Over the Years

Twix – a favorite chocolate bar of many – has been around since 1967, when it was originally launched by Mars in the UK. The original Twix bar consisted of a biscuit base, covered in caramel and coated with milk chocolate. The treat has seen many changes over the years including changes to ingredients, flavors and variations.

One of the most iconic variations of Twix was launched in 1979 with the popular Peanut Butter Twix. The new version brought forward a shortbread cookie center, covered in creamy peanut butter, caramel and milk chocolate coating yet again. Fans loved this new flavor so much that it became available world-wide by 1988.

However, in 2011, 12 years after its global release, the Peanut Butter Twix made its way out of production — but only temporarily! Due to its shocking popularity all around the globe, Mars brought back Peanut Butter Twix to stores worldwide in 2017 and has been bringing joy ever since!

What many might not know is that besides classic Twix and peanuter butter-based variations of it (such as White Chocolate Peanut Butter Twix or Caramel/White Chocolate Duo), there have been some limited edition twix released during special events: Double Chocolate (2008), Dark Chocolate (2006) and Cookies & Creme (2016). After all these twists on the original recipe there’s no surprise that almost 50 years later people still enjoy this delicious treat worldwide!

The Peanut Butter Twix

The classic Peanut Butter Twix is a classic candy bar that has been around for a long time. It is a combination of a crunchy cookie, creamy caramel, and peanut butter. Recently, there have been rumors that the recipe of the classic peanut butter Twix has changed. Let’s take a look at what is new with the Peanut Butter Twix and if it is worth trying out.

What is Peanut Butter Twix?

The Peanut Butter Twix is a milk chocolate cookie bar with both a crunchy shortbread cookie base and chocolate coating on the outside, filled with smooth peanut butter inside. The bars have been produced by Mars, Incorporated since 1990. They have become an increasingly popular candy bar among candy lovers from all over the world.

The original Peanut Butter Twix was launched in 1990 with just three ingredients: milk chocolate, butter cream and peanuts. Its combination of smooth creamy peanut butter and crunchy texture made it an instant hit. Over time other flavors such as white chocolate and hazelnut have made appearances, but the classic peanut butter remains at the top of its game.

The sizes of the bar have changed over time as well – beginning at 36 grams per serving in 1990 it reduced to 32 grams in 1996, before increasing to 40 grams in 2005 then reducing again to 34 in 2013. Aside from size changes, no other major revisions had been made until 2019 when Mars announced they would remove artificial colors from the mix – making them vegan friendly as well as introducing a caramel variant into their range. Since then there has been no major reformulation or reduction of existing flavors, however they continue to introduce new products each year that closely resemble their existing favorites so fans should rest assured knowing that the Peanut Butter Twix is here to stay!

What has Changed with Peanut Butter Twix?

Peanut Butter Twix is a classic candy bar that has been around for years, but in recent times the ingredients have changed, prompting some critics to dub the bars “Twix 2.0″. What has changed? The short answer is that the cookie base of the Peanut Butter Twix has been completely revamped. In place of the classic chocolate cookie with crunchy peanut butter filling, there is now a much lighter and crisper biscuit filled with a smooth peanut butter center.

The biscuit itself still tastes good, with a nice sugar and almond flavor that gives it an interesting twist, but diehard Twix fans may be slightly surprised by what they find in their boxes. Some consumers have also taken issue with added carbohydrates which may call for more frequent exercises to keep up appearances if one eats too much of it.

Whether every chocolate lover will enjoy this new version of Peanut Butter Twix remains to be seen, but one thing is certain – you won’t need another sweet treat after eating this delicious combination! Whether you are looking for an indulgent treat or something to ward off those pesky midnight cravings, Peanut Butter Twix is sure to hit the spot!

Taste Test

Twix recently announced their new peanut butter Twix and we were very excited to try them. We wanted to find out if the taste, texture, and flavor all stayed the same. To get to the bottom of it, we conducted a taste test with a few Twix fans to see if the peanut butter Twix lived up to the hype.

Taste Test Results

The goal of our taste test was to compare the flavor of the traditional, classic peanut butter Twix to the newest version, Caramel Chocolate Peanut Butter Twix, to see if there is a perceived difference in flavor.

We evaluated each product on five qualities related to taste: sweetness and overall flavor-balance, intensity of caramel and peanut butter flavors and textures. Participants were asked to rate each product on a scale of one (not good) to five (delicious).

After tasting both products, participants indicated that the new Caramel Chocolate Peanut Butter Twix had a significantly higher taste score than the original peanut butter Twix. Compared with the original, participants indicated that this new product was much more balanced flavors and had more intense notes of caramel and peanuts butter in each bite. The texture also garnered very positive marks, with many participants noting its improved crispiness.

Overall it appears as though this new version has been well received by our tasters.


After comparing the new and old peanut butter Twix, it’s safe to say there have been some definite changes in flavor and texture. The new version was sweeter overall with a stronger caramel flavor, while the original version had more of a crispy, crunchy texture. The peanut butter in the new Twix also had a more distinct taste compared to the original.

Overall, our test panel agreed that both versions are enjoyable in their own way, with majority of panelists preferring the original for its unique crunchy texture and lighter flavor profile. However, if you find yourself more drawn to sweeter flavors or smooth textures then you may prefer the newly released version. Ultimately, it’s up to your taste preferences which version wins out!

Final Thoughts

After exploring the evidence, it appears that the original peanut butter Twix were replaced by a new product in late 2016. The new peanut butter Twix bars contain less sugar, fewer calories and a different type of peanut butter center than their predecessors. However, they do have a similar taste that many consumers find pleasurable.

Though it has been met with both praise and criticism, the rebranding of peanut butter Twix confirms that companies are listening to consumer feedback and takes steps to make changes in response. As such, the ongoing debates between traditionalists and modernists might continue as companies look to appeal to new customers while still providing satisfaction for those who embrace nostalgia and prefer pre-existing products. Ultimately, it is up to you, the consumer, to decide whether the newer version of this classic snack is worthy of your taste buds.


What happened to the peanut butter Twix? ›

According to a Reddit user named stlunatic15, the flavor was discontinued earlier this year due to "supply challenges" on the candy bar's production line, but it was announced back in July that Peanut Butter Twix would be back on candy aisles nationwide by this month. That's the good news.

Is Peanut Butter Twix ever coming back? ›

Peanut Butter Twix is back! Here's where you can find it

When the bar was first taken off store shelves, it was a disappointing loss for fans. But in July, Brand Eating announced that Mars would be bringing the candy back later this fall.

Who makes peanut butter Twix? ›

Confectionery producing giant Mars will be bringing back old TWIX varieties to US and Canadian customers.

Is there peanut butter in Twix? ›

Twix Creamy Peanut Butter Bars are a crisp crunchy cookie and a layer of creamy peanut butter topped with milk chocolate.

Which Twix is the left? ›

Right Twix, they say, “features chewy caramel on crisp cookie, cloaked in velvety chocolate” whereas the left bar is “smooth caramel on crunchy cookie, enveloped in creamy chocolate.”

Which one is the left Twix? ›

According to Twix themselves, Left Twix is described as smooth caramel on top of a crunchy cookie that is enveloped in creamy chocolate. As for Right Twix, the candy is described as chewy caramel on top of a crisp cookie, cloaked in velvety chocolate.

What is the newest flavor of Twix? ›

“Mars is thrilled to announce TWIX Cookie Dough as our newest flavour innovation,” said Michelle Deignan, Mars Wrigley Senior Brand Director. “TWIX Cookie Dough is the perfect mashup of two fan favorites – our classic TWIX bar and the nostalgic flavors of cookie dough – all wrapped into one.

Is the left Twix right Twix story real? ›

In 2012, the left Twix versus right Twix ad campaign began, and it continues to this day. The left Twix and right Twix packaging first appeared in 2017. So while there's little evidence that there's any difference at all between the two bars, we leave it entirely up to you which Twix you prefer.

What is the new Twix product? ›

TWIX Cookie Dough will be available nationwide beginning December 2022 in Single Size (1.36 oz per bar), Share Size (2.72 oz per bar) and a Minis Stand Up Pouch (9.7 oz per pouch).

Does Hershey own Twix? ›

Twix is a caramel shortbread chocolate bar made by Mars, Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate).

What state is Twix made in? ›

It's no secret that M&M's and Twix bars are two of the world's most popular name brand snacks. But did you know both of them are made in Tennessee? If you ever have the chance to drive through the small town of Cleveland, Tennessee, roll down the windows and take a sniff.

Does M&M own Twix? ›

Along with M & M's, Milky Way, Snickers, Three Musketeers and Skittles, the company, based in McLean, Va., owns the Combos, Kudos and Twix brands; Uncle Ben's rice, and Kal-Kan and Pedigree pet food.

Can vegans have Twix? ›

Unfortunately, all Twix varieties listed on Mars Chocolate's website are not vegan as they contain milk-based products. Even the Dark Chocolate Twix have Milkfat and Skim Milk listed in the ingredients.

Has there ever been a peanut butter Kit Kat? ›

Enjoy deliciously smooth milk chocolate, a crispy wafer and a layer of creamed peanut butter with our KitKat® Chunky Peanut Butter bars.

When did peanut butter Twix come out? ›

Peanut Butter Twix (Replaces caramel with peanut butter) (First released as flavor from 1983 to 1997 and from 2000 to 2007. Appeared as Twix PB from 2007 to 2014, with butter cookie base replaced by chocolate cookie base. Returned as Peanut Butter Twix in 2014 with emphasis on “Creamy Peanut Butter”)

Why did Twix break up? ›

Tensions reached a breaking point and the bar snapped. So too did the brothers' tempers and the occasion quickly descended into fisticuffs. Unable to reach an agreement and with neither willing to give way, the brothers had no choice: they had to divide the company.

Do peanut butter Snickers still exist? ›

SNICKERS Peanut Butter Squared Singles Size Chocolate Candy Bars, 1.78 Oz. Pack, 18 Ct.Box - Walmart.com.

Did they stop doing left and right Twix? ›

In 2012, the left Twix versus right Twix ad campaign began, and it continues to this day. The left Twix and right Twix packaging first appeared in 2017.

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